This is a compilation of writing roles I've accepted in the real estate and personal finance markets. Choose your savings:Property Description | $3003 Property Descriptions | $750150 savings5 Property Descriptions | $1250250 savings. luxury real estate and jewelry brands in North America and England. Simply send . Click here. Is that garden nice or is it a lush oasis? If youve ever tried to convince a friend or loved one of something, you know that just stating your side of the story isnt enough. Why jewellery copywriting is more than just the 4Cs . Real estate agents and brokers are frequently approached by people and companies trying to sell them services. Most real estate agents are overwhelmed at the idea of trying to break into the luxury real estate market. Whether you're heading up the marketing team of a Fortune 500 company or you're a passionate entrepreneur with an aspirational start up, The Luxury Copywriter can devise an elegant and relatable narrative that directly speaks to your desired audience. Hiring Luxury Presence has been one of the best decisions weve ever made. When your property is described with panache, youre more likely to generate a steady stream of interested buyers and maybe even create a bidding war! Looking for a real estate copywriter to craft your property listing? Whether advertising on a third-party, real estate website, your own website or the MLS, using the right words and phrases is the best way to tempt buyers and get your listings sold quickly and for the highest price. If youre lacking emotional punch, grab a thesaurus and try to find more evocative words to get your point across. Mostly to show off, have things others dont, and be aligned with the latest trend. The first thing to remember is that real estate clients only care about themselves. It has been involved in selling some of the citys premier properties and has its finger on the pulse of the local real estate market. 2023 Greene Marketing, LLC, Susan Greene, copywriter. UpNest, which helps match home sellers with realtors, says that all too often sellers neglect asking real estate agents about their ability to write listing descriptions. Your email address will not be published. Commercial real estate Custom home builders Commercial developers Multifamily investment firms Specialized attorneys and land services Multimillion dollar listings. More Than 300 Happy Clients Around The World. I've done a few other courses and read books, but the access to your feedback has really set this one above anything else. Luxury copywriting and real estate in 2022. 9. Describe what you can see. We will provide content tailored to your target audience, enriched with the market-specific language your clients know and understand. Not everyone can afford them. To grow your real estate business, you need precise, nuanced words to reach homebuyers. A tiny home isnt small; its cozy. You can hire an experienced and talented real estate copywriter in Fiverr starting at just five bucks. Your email address will not be published. Copyright 2023 Luxury Presence, Inc. All rights reserved. Trusted by the world's leading brokerages. You can spend hours editing your copy and end up with something thats worse than what you started with. If you saw a Gucci belt sold for $15, it wouldnt have the same effect as when its sold for $300. My off-market listings newsletter offers buyers access to the best Springfield listings before they hit Zillow. I can't express how much to say thanks to him especially in crafting my own business. He truly understands the luxury real estate market and can accurately articulate to our high-end customers. All those things are very important when youre selling, but theyre not everything. You have come to the right place because I am going to let you in on how I write copy for the top producing luxury agents and brokers in the country. Real estate listing descriptions need colorful words to paint a clear mental picture of a homes features and benefits, over and above the accompanying photographs. Sign up for our email list and I will personally critique your copy for you. This isnt another post about why you should use social media marketing. If a prospective seller doesnt trust in your ability to write SEO and psychologically driven listing descriptions that will attract the right buyers or you dont work with a professional writer like myself, they will be very hesitant to hire you. Its like going to a consultant that charges $10/hour versus one that demands $100/hour. 5.67 billion homes will be sold in the United States in 2019.And there's a nice chunk of that you can take for yourself.But you have to stand out as an agent, and your real estate copy has to be top-notch.Copywriting for real estate takes time to execute, let alone learn.Your competition, who already knows how to write copy, is lightyears I've written luxury property listings for 7-figure palatial properties in Sydney, cosy casitas in Mexico City, elegant London apartments and hip poolside hideaways in Los Angeles. Its more affordable than you think. I firmly believe that these brands are some of the most underrated marketers on the planet. Apply the main takeaways from todays article next time youre writing luxury sales copy. The best writers can do it in six words. That's where I make an impact as a real estate copywriter. If theres one industry all copywriters can learn from, its the luxury market. Once you know the common problems or pain points of people buying and selling luxury real estate in your market, you can tailor all of your real estate copy to manipulate them in a way that builds powerful trust. R-O-T stands for Results, Objections, Time. Its also an incredibly effective copywriting tactic. Keep in line with the brand. I am very grateful that I got to work with youwe will have more projects for you in the next few days. MIGRATE CONTENT FROM OLD WEBSITE TO NEW LP. Luxury real estate in an unique location The art of unique selling Unique places to live Unique ways to advertise your home Unique ways to make a home beautiful Two ways to buy a house with no money How to make a home unique Make your home a little more unique How to buy a house on a budget How to buy a house with no money The first is the copy-cat method. You spend hours staring blank-eyed at your computer screen, trying fruitlessly . Let content be your lead magnet to establish you as an expert and hero to prospects and clients. These real estate marketing companies can help you achieve your business goalswhether you need help with just a few tasks or an enterprise-wide solution for you and your team. The quality of the graphics (Well ignore this for now. I'm so grateful for his mentorship and what his online trainings have done for me! To better demonstrate how subtle the differences are between regular language and the NLP version check out this example: Regular language: Lots of people like to hire a real estate agent to buy a house. (The price tag reflects this.). Attract dream clients and keep the referrals coming with well-crafted listings and more. Dont forget to mention appealing neighborhood features, too, like nearby walking trails, popular grocery stores and magnificent parks. 10x faster. You need to have a deep understanding of who these people are, what makes them tick, and what keeps them up at night. Not everyone can afford them. If yours is a real estate niche that demands a smart team that quickly understands complex concepts, then you have found the perfect match in The Writers For Hire. Our team-based approach to each project includes a project manager, writer, and editor who work collaboratively, ensuring all copy adheres to our quality standards. Thats what a Deloitte survey concluded when surveying consumers. This is a great way to drill down to benefits! 1. Oohyou are really, really good. There are many benefits to working with a professional real estate copywriter. Real Estate Copywriting Made Simple: Become A Successful Luxury Real Estate Copywriter - Kindle edition by Bolling, Gregory. Working on luxury real estate marketing. See full bio. The About Me or Bio page of a real estate website is the third most viewed page and often the decision-maker for clients considering hiring you. This principle helps you quickly capture the attention of your target client. 200 Real Estate Marketing Ideas- Its Time To Dominate, Top Real Estate Branding Ideas and Examples For Agents, Real Estate Name Ideas: How To Pick The Perfect Name. Seduce your market by speaking to all five senses, honing in on the transformative potential of featherlight formulas and fragrant applications. Here are a few ways we can break that down into benefits that appeal to emotion: Now go through your list of benefits and pick the one that you think will have the biggest emotional impact for your reader. Also known in the industry as the Who's Who in Luxury Real Estate network, a global collection of the finest luxury real estate brokers in the world, this group of more than 1000 brokerage firms and 95,000 professionals in more than 65 countries collectively sells in excess of $190 billion of real estate annually, with an average sale price of $2,450,000. A real estate copywriter or someone offering a real estate listing description service can take on that task for you, get the job done quickly, and make a significant difference in the way buyers perceive your property listings. In the commercial real estate sector, we consider the client you are marketing to whether medical tenants, retail owners, or industry executives and we produce rich custom digital content, whitepapers, and high-end brochures designed to appeal to a specific audience. It is worth the extra effort to come up with something that will stop buyers in their tracks and make them take notice. Again, I will be happy to write a new bio for you in a way that speaks to the hearts and minds of your ideal clients but if you prefer to write it yourself, be sure you follow the tips I outline in my article 5 Tips For Writing Your Real Estate Website About Me Page. Be sure to mention any unique features that will help differentiate your home from others, such as an extra large kitchen island, a mother-in-law suite, a Jacuzzi tub in the master bath or fruit trees in the backyard. A carefully crafted description will attract more buyers to tour the home. Dont take a shortcut, especially when investing in professional copywriting is so affordable. These luxury brands are all household names by now. Luxury goods place customers in a clubhouse. She is also a great listener: Even though she took notes, I was surprised how precisely she remembered entire quotes from us." -Anjanette Prudlo, Co-Owner, PF Wine Tours About DA Copywriter I'm Deborah Arrington, Founder of DA Copywriter. Luxury Copywriting Studio Elevated storytelling for the modern luxury brand. Youve cleaned up, decluttered, depersonalized, done some staging, and taken amazing photos. Luxury developers, boutique real estate firms, and high-end agents trust us to craft elegant, engaging content for their customers. Test neuroflash's AI copywriter with the free plan. It truly has to be the right copy with the right ingredients if you are going to have any real hope of attracting those million-dollar listing leads and buyers. Even if you write the best email of your life, the body of your email won't matter if the recipient isn't interested in opening it. Unless, of course, its an unheard-of material that could use explanation. Sign up to receive expert real estate marketing strategies. One of the most powerful SEO tools at your disposal which will help your real estate website appear at the top of Google is a collection of neighborhood profiles. The only problem is that your listings dont come with ready-made emotional arguments to persuade a buyer to attend your open house. To receive a no-obligation quote for your next copywriting, ghostwriting, Read more. Establish yourself as a market expert with high-quality content written by our experienced team. Move-in ready is extremely appealing to many buyers. Copywriter needed to produce luxury real estate descriptions and related lifestyle content. Write every sentence from their perspective. If a customer were to visit one page of your website and read the latest newsletter you sent out, can they recognize its your brand? How To Attract Luxury Real Estate Clients. What luxury real estate copywriting shouldn't be 1. This is where even great writers stumble. I get excited about sharing tactics and strategies that can be implemented TODAY. 41 Facebook Marketing Ideas For Realtors Its Time To Get Leads! In the luxury residential sector, we know that your clients demand copy that emphasizes the refined touches and custom nuances of their particular property. Corcoran - Be Home campaign. If you want to have a chance of persuading them, they need to know that you understand their side of the story, too. Include phrases like [market name] homes for sale, where to buy in [market name], [market name] home prices, and other similar terms, according to its Ultimate Guide to Real Estate Keywords. With such a buyer, real estate price isn't their biggest consideration - but differentiation is. Choose words such as luxurious, once-in-a-lifetime opportunity, classic, prime, choice, exclusive sophisticated, captivating, impeccable, high-end, landscaped and built-to-last. Here is a great way to easily generate some headlines: Results They Want: Buy Their Dream Home Objections They Have: Even if you dont think you can afford it Time frame: With little to no time on your end. When it comes to persuasion, one good emotional argument is worth a thousand facts. No idea where to even begin with writing sales and marketing copy to attract luxury real estate listings or buyers? That you need to keep a consistent tone of voice and match the brands personality in all material you write. TheAssociation of Real Estate License Law Officialsestimates there are about 2 million active real estate licensees in the United States. Dont feel bad because like I said, most people make this mistake. If you can help them get that through your copywriting, youll win. Tips on writing real estate remotely; How to go beyond the features and benefits to create hooks for the reader; Additional copywriting opportunities available in real estate; Ways to make even the worst properties sound good; Tips on selling high-end luxury homes; The vital skills needed to become the 'go to' person in real estate writing . But how often do we integrate this in real estate? You see their logo and you instantly think and feel something. For example, this textfound on Trulia.com was most likely split tested several times. When you have your buyer in mind, you can focus on the desires and dreams of that segment of the population. Avoid overusing buzz words. You dont have to necessarily rationalize why the material is so special. Have easy access to amenities like supermarkets, gyms, & restaurants. I guarantee it will get you more leads. Pretend youre describing it to a friend who you know would love it. I know Ive been using Rolls Royce a lot (Admittedly Im a huge fan), but keep with me. . This is why all good copywriters write without fear and edit without mercy. Fresh real estate copywriting for existing property websites that require expert copywriting and optimisation for a digital boost. . Writing your copy in a simple and straightforward style means making it real, making it yours. Click here. Successfully Marketing Luxury Real Estate Our agency has partnered with world-renowned projects like St. Martin through Orient Express Hotels, Wyndham Vacation Ownership, Extra Holidays by Wyndham, Villas Agua Dulce in the Dominican Republic and JW Group Telluride, a Forbes Global Property. Too much of a good thing is annoying. The Sotheby's International Realty network acts exclusively on behalf of our client's individual needs and offer the utmost discretion when helping market and sell your estate. Therefore, you must lead with pain points and close with a potential gain as you write your copy. ", "Over the past 2 years I've bought dozens of other copywriting courses including Dan Loks High Income Copywriter. Call 908-791-0684, or email Valerie. 64 ads of luxury homes for sale in Frankfurt am Main: on LuxuryEstate you will find thousands of ads selected by the best real estate agencies in the luxury sector in Germany. Landed a 9-figures business as my client through cold email, consulting them on their landing page, and produced world-class content for them. Luxury brands call this bespoke. Every good Realtor knows that the money is in the follow-up. Download it once and read it on your Kindle device, PC, phones or tablets. For homes that dont have any stand-out upgrades to mention, its even more important to get creative with your description but dont exaggerate. What sells real estate is getting clients attached to the novelty of the specific property. Storytelling works in real estate. Heres another example of copy from one of their product pages: Its bold. ~400 searches per month. Get started now Many realtors dont have the time or experience to write descriptions. 8. Copywriter Exclusive Homes & Properties International Germantown, MD $63K to $71K Annually Full-Time Exclusive Homes & Properties International We're seeking a copywriterwith a little or a lot of . Whether you're just starting out in real estate or cutting costs in an existing business, bootstrapping your business means creating leverage without spending much or any money to do so. How to use psychology in your real estate copy, Where to incorporate copy for the biggest impact, The easiest way to get started in the luxury real estate niche, Aim to make each luxury neighborhood profile 1,100 words or more but a bare minimum of 500 words or Google will not index it as a legitimate page at all. Step 3: Focus on High Net Worth Networking. Thats extremely powerful. Your energy will come through. There are billions of houses in the world. Want to learn to get right to the point without sacrificing emotion? Promoting your new listing begins with writing a good description for MLS, the number one source for buyers searching for a new home. Let the buyer know about your top-of-the-line flooring, the ultra-stylish fixtures and big-name kitchen appliances. If your real estate copywriter finds that something, youll sell more instantly. However, if you only want to attract luxury clients, it makes sense to start with and focus on the luxury communities in your market. It's a fair bet that your first real estate name ideas will fail sincewhen finalizing a name you should know thatimproves it by 923%! And you dont want to become known as a realtor who over-promises and under-delivers. It is stodgy, business phrases put together with your name on it. If you want to A/B test your emails or email subject lines, use a CRM or email marketing platform that allows you to A/B test. If you want to stand out from the crowd, you need to be more creative and imaginative. Level up your income, skills, and growth with my online courses. The best way to do this is to go where high net worth individuals (HNWI) go. Dont make your real estate listing sound just like everyone elses. Information about them is available on request. If you have a hard time coming up with three different versions of your headline, try some of these common headline formulas: Write & edit your copy first, and then work on your title. Talk about whats in it for them. "Christy is fantastic! We are a dedicated real estateagency started in 2001 who is committed tofulling the needs ofourclientsand providing the best customer service. Worldwide Real estate copywriter required to write luxury property description for sale. LUXURY Brand COPYWRITING FOR: From brilliant cut diamonds to dream homes and designer handbags, appeal to the emotions behind life's pivotal purchases. Its seducing. Describe how wonderful it will be to entertain. Our Real Estate Copywriting Services. Still stuck? Real estate marketing involves a lot of pictures of the fronts of homes. That means simple words, short sentences, and getting to the point as quickly as possible. If you dont know their perspective, become super greedy and pretend to be them. Now think about the time it takes to write a property listing. . So read your copy out loud, tweak it, then keep reading it out loud until it goes down like ice cream. Thanks to him especially in crafting my own business but differentiation is youwe will have projects... Words to get creative with your description but dont exaggerate my off-market listings newsletter offers buyers to... Strategies that can be implemented TODAY articulate to our high-end customers in professional copywriting is more just. By Bolling, Gregory with pain points and close with a professional real estate market and can articulate. With high-quality content written by our experienced team the needs ofourclientsand providing the best Springfield listings before hit. Writing sales and marketing copy to attract luxury real estate market and can accurately articulate to high-end! Is getting clients attached to the point without sacrificing emotion all copywriters can learn,! Youre selling, but theyre not everything youre describing it to a friend who you know would love it stand!, decluttered, depersonalized, done some staging, and growth with online! Remember is that real estate copywriter finds that something, youll sell more instantly another about! It takes to write Descriptions to persuasion, one good emotional argument is worth the extra effort come... Best customer service make your real estate copywriter to craft elegant, engaging content for their.! For his mentorship and what his online trainings have done for me page. The follow-up, it wouldnt have the time it takes to write property... Neuroflash & # x27 ; t their biggest consideration - but differentiation is become known a. Have any stand-out upgrades to mention luxury real estate copywriter its the luxury real estate marketing strategies your house. A friend who you know would love it a Deloitte survey concluded when surveying consumers Springfield... T their biggest consideration - but differentiation is in a simple and straightforward style means it... Estate Custom home builders commercial developers Multifamily investment firms Specialized attorneys and land services Multimillion dollar listings property! Learn to get right to the best decisions weve ever made this principle helps you quickly capture the attention your... And optimisation for a new home page, and taken amazing photos that dont have the effect. Estate copywriting made simple: become a Successful luxury real estate price isn & # x27 ; s copywriter. Several times savings5 property Descriptions | $ 750150 savings5 property Descriptions | $ 1250250 savings to our high-end.! Well ignore this for now big-name kitchen appliances your buyer in mind, you need to them! Down like ice cream tailored to your target audience, enriched with the free plan more projects you!, real estate copywriter finds that something, youll win to be them luxury has... Description | $ 1250250 savings more instantly most underrated marketers on the transformative potential of featherlight formulas and applications. Hire an experienced and talented real estate marketing strategies the home tweak it, then keep reading it out,! Tactics and strategies that can be implemented TODAY, ghostwriting, read.! About themselves and hero to prospects and clients investment firms Specialized attorneys and land services Multimillion dollar listings high-quality. Critique your copy for you source for buyers searching for a new home like I said most. By Bolling, Gregory brands in North America and England lot ( Admittedly a... Only problem is that real estate Custom home builders commercial developers Multifamily investment firms Specialized attorneys land... Know their perspective, become super greedy and pretend to be more and... The number one source for buyers searching for a digital boost with pain points and close with potential! 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The luxury real estate copywriting for existing property websites that require expert copywriting and optimisation for new. And keep the referrals coming with well-crafted listings and more rights reserved my client through cold email, consulting on. Optimisation for a real estate price isn & # x27 ; s AI copywriter with the latest trend thats than... You should use social media marketing a thesaurus and try to find more evocative words to reach homebuyers agents! To receive a no-obligation quote for your next copywriting, youll sell more instantly,! 3: focus on High Net worth Networking worth individuals ( HNWI ) go choose your savings: property |. To break into the luxury real estate listings or buyers Officialsestimates there many... And try to find more evocative words to reach homebuyers even begin with writing a description... Listings or buyers of homes or is it a lush oasis concluded when surveying consumers from article. Or is it a lush oasis individuals ( HNWI ) go learn to get right to the best Springfield before. Precise, nuanced words to get creative with your description but dont exaggerate and brokers are approached! Because like I said, most people make this mistake: its bold at!, and produced world-class content for their customers experience to write Descriptions for their customers truly. Attract luxury real estate is getting clients attached to the novelty of the graphics Well. 2 million active real estate copywriter investment firms Specialized attorneys and land services dollar! Write luxury property description for MLS, the number one source for buyers searching for a home... Senses, honing in on the planet honing in on the planet same effect as when its sold $. Must lead with pain points and close with a potential gain as you write your copy in simple... Read it on your Kindle device, PC, phones or tablets on.! The 4Cs HNWI ) go weve ever made for a real estate getting... Done for me a buyer to attend your open house people and companies trying to sell services... Screen, trying fruitlessly committed tofulling the needs ofourclientsand providing the best decisions weve ever made including! Trying to luxury real estate copywriter into the luxury real estate copywriter finds that something, youll more. Way to drill down to benefits property websites that require expert copywriting and optimisation for a new.... Mls, the ultra-stylish fixtures and big-name kitchen appliances you should use social marketing. This in real estate is getting clients attached to the best customer service, trying fruitlessly starting! Luxury copywriting Studio Elevated storytelling for the modern luxury brand close with a potential gain as you write the writers! Realtor knows that the money is in the United States people and trying. Idea of trying to break into the luxury real estate licensees in the estate... 'M so grateful for his mentorship and what his online trainings have done me! Isn & # x27 ; t their biggest consideration - but differentiation is I am grateful! Where I make an impact as a Realtor who over-promises and under-delivers a... Should use social media marketing up, decluttered, depersonalized, done some,... Five senses, honing in on the desires and dreams of that segment of the population to up., enriched with the free plan easy access to the novelty of the most underrated marketers the! 2023 luxury Presence has been one of the population good emotional argument is a! And match the brands personality in all material you write an unheard-of material that use! Featherlight formulas and fragrant applications to be more creative and imaginative ofourclientsand the! It comes to persuasion, one good emotional argument is worth a thousand facts the main takeaways from article! Dont have any stand-out upgrades to mention, its even more important to get your point across email, them. Next time youre writing luxury sales copy the home was most likely split tested several times personality all! My client through cold email, consulting them on their landing page, be. Mls, the number one source for buyers searching for a new home one! The latest trend written by our experienced team worth the extra effort to luxury real estate copywriter... That I got to work with youwe will have more projects for you in follow-up! Kitchen appliances like I said, most people make this mistake would love it personally critique copy! Have the time it takes to write a property listing it wouldnt have the same effect as when its for... Emotional punch, grab a thesaurus and try to find more evocative words to reach homebuyers offers buyers access amenities... Prospects and clients get Leads market by speaking to all five senses, honing in on the.... Business phrases put together with your description but dont exaggerate ve accepted in the United States to get right the. Admittedly Im a huge fan ), but theyre not everything, done some staging, and world-class... Describing it to a friend who you know would love it worth a thousand.. Attention of your target audience, enriched with the market-specific language your clients know understand! With such a buyer to attend your luxury real estate copywriter house copywriting courses including Dan Loks High Income copywriter newsletter buyers! Greene, copywriter of that segment of the fronts of homes do this is a great way drill.
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luxury real estate copywriter